The Concept
In exchange for paying a management fee and a share
of the monthly office overhead, Texas RE/MAX Associates keep the
maximum amount of their commissions and receive the many Texas real
estate career benefits of RE/MAX programs and services.
The Short Story
RE/MAX is a worldwide network of top producers fueled
by industry-leading RE/MAX Technology, an enormous RE/MAX advantage
in advertising presence, the most advanced Internet reach and
functionality, and a comprehensive suite of educational training
superior to all competitors. Ask any Texas REALTOR who has Premier
Market Presence in their city.
That is why RE/MAX REALTORS, on average, out-produce
all competitors nationally, and lead the industry in experience and
advanced professional designations which indicate excellence in
various categories of real estate service and expertise. Ask any
Houston realty professional which realty brand has outsold their
nearest three competitors combined for the past 11 years, according
to the MLS.
RE/MAX recognition and respect among consumers is
unparalleled, with brand identity on par with Advertising Age
Magazine's top global Mega-Advertisers. Our "Above the Crowd!®" hot
air balloon insignia is among the Top 10 most identifiable corporate
logos in the World! Ask any Austin REALTOR which national and Texas
real estate brand blankets the airways with advertising.
Our agents have the freedom to choose their own
specialties, set their own priorities. and build their own
business-their way. Ask any Corpus Christi REALTOR which franchise
gives agents the most flexibility and the greatest opportunity.
RE/MAX Offers:
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A
Global real estate network with unparalleled recognition in over
80 countries
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Approximately one-half of all real estate advertising on
national television.
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Nationwide radio sponsorship of America's most popular sports
talk, business talk, and music programs
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Premier Market Presence in Houston, Dallas, most smaller cities
and towns in Texas, as well as Nationally
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Advanced training via On Demand programming streaming 24/7 onto
any computer and into Agent's homes.
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A
business model providing Sales Associates the freedom &
independence needed to balance their life.
REMAX Agents:
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Hold
significantly more ABR, CRP, and CRS advanced professional
designations than their competitors
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On
average, lead all competitors in experience and productivity
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Exchange free, direct agent-to-agent referrals with over 100,000
of their RE/MAX counterparts worldwide
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Have
contributed over $100 million to Children's Miracle Network®,
and are the nationwide sponsor Susan G. Komen Race for the Cure®
events combating breast cancer, and a supporter of Happy Hill
Farm & Academy/Home for abused children and the founders of The
Texas Sentinels Foundation, providing homes to severely wounded
veterans.
Individual RE/MAX agents have the greatest collection
of consumer advantages to advertise when Marketing Themselves and
Their Service to Clients.
The Industry's Best Educational Training is as close
as your office conference room, and available at home, with
Outstanding Classroom Seminars in Houston, Dallas/Fort Worth, and
Austin/San Antonio.
Benefits and Competitive Advantages of RE/MAX
Affiliation
Every program and service that RE/MAX provides is
designed to enable Associates to reap the maximum reward for their
efforts and to help them reach their full professional potential in
building their Texas real estate career. From national television
advertising to a global referral network, and from the Agent and
Management Training on Demand to state-of-the-art electronic tools,
RE/MAX offers it all.
National advertising
Prime-time RE/MAX images fill television screens in
homes across the United States and portions of Canada, helping
generate more than 15 billion worldwide impressions annually.
Public relations
RE/MAX public relations takes many forms - from
charity sponsorships to sports marketing through the RE/MAX World
Long Drive Championship and auto racing.
Freedom in advertising
While all RE/MAX Associates contribute to group
advertising funds, each individual REALTOR determines how to invest
in their own individual advertising and personal promotion. At
RE/MAX, it's the realty Sales Associate - not the Broker/Owner - who
decides how much he or she spends on advertising and which media to
use to best serve customers. Unlike agents with other real estate
operations, RE/MAX Associates receive the leads that their efforts
generate. The independence and creativity of RE/MAX Texas REALTORS
are nowhere more visible than in personal promotion activities.
Build a personal sales team
At RE/MAX, you are free to hire licensed or
unlicensed assistants, or create a sales team with members
specializing in various aspects of the business -all within the
overall management framework of the brokerage. This freedom enables
you to build your business to any level you desire.
Negotiate commission rates
REALTORS with conventional companies work within a
rate established by the brokerage. It's different at RE/MAX, where
you have the flexibility to negotiate commission rates with
customers. This freedom benefits both you and the customer,
especially when specialized properties require innovative marketing.
Advanced business training
Since it doesn't have to cater to inexperienced or
marginal producers, RE/MAX training immediately jumps to the top
producer's core need-increasing business without increasing work
time. All RE/MAX training focuses on this goal, whether delivered
via the RE/MAX training On Demand, national and regional
conventions, or office-level training sessions. A typical RE/MAX
International Convention includes more than 130 educational
sessions, including numerous courses offering credit toward
professional designations.
Most recognized logo in real estate
The RE/MAX Hot Air Balloon is one of the most
recognized symbols in real estate, a reflection of large market
share. The "Above the Crowd®" logo soars on RE/MAX advertising and
promotion worldwide. Ask any REALTOR which realty brand is most
recognized
More signs, more ads, more prospects
When an office is filled with top-producing agents,
the result is more yard signs and advertising throughout the market
and more customers walking into or calling the office. Momentum
picks up even more because only competent professionals handle the
floor - converting a high percentage of off-the-street business into
listings and sales.
Experiment and be creative
RE/MAX realty professionals are innovators. They were
among the first to aggressively embrace personal promotion and buyer
agency, and to adapt technology to the real estate sales process.
New ways of doing business don't depend on top-down approval. The
innovations start in the field and the RE/MAX system responds with
support. Corpus Christi REALTORS with RE/MAX are encouraged to be
the first to pioneer trends that lead to increased productivity.
Have all the advantages of owning a business without
the disadvantages
At RE/MAX, you enjoy the independence of running your
own business without the hassle of keeping shared equipment running,
handling staff payroll, getting the brokerage bills paid, dealing
with business ownership tax issues and meeting other regulations
that are among the day-to-day responsibilities of the broker. This
arrangement frees you to focus on selling real estate.
Control your expenses
At RE/MAX, you have complete control of how much of
your income you put back into your business and how you allocate
business expenses.
Benefit fully from business-expense tax deductions
The maximum commission concept means RE/MAX
Associates don't immediately lose a percentage of income-and thus
the tax deductibility of that "expense". . .to a broker.
Set and attain your own goals
At RE/MAX, you create your own business plans and set
your own Texas real estate career goals. No manager will tell you
how many sales you need to make or whether it's appropriate to
pursue a particular professional designation. You schedule your own
vacations and work under your own pressure, not someone else's.
Control your work schedule
Having the freedom of being in business for yourself,
you can set your own income goals at RE/MAX and plan the use of your
time accordingly. Convinced that leisure time is crucial to
professional success, RE/MAX encourages REALTORS to take time for
other areas of their lives and to recharge their energies.
Personal promotion
At RE/MAX, realty professionals have the freedom to
be creative with unlimited promotion and advertising to generate a
continual stream of qualified prospects.
Prosper in any market
RE/MAX synergy, services, the maximum commission
program, referral and repeat business, and real estate experience,
enable RE/MAX Associates to survive-and even flourish-in down
markets.
The Real Estate Leaders®
RE/MAX was the first network in the industry to pass
the sales milestone of 1 million transaction sides in a single year.
Nobody in the world sells more real estate than RE/MAX
Repeat and referral customers
RE/MAX Associates have built up reserves of satisfied
customers. About 70 percent of RE/MAX transactions result from
repeats and referrals, quality prospects who require far less
qualifying than new customers. The less predictable sources of
business make up about 30 percent of the transactions of RE/MAX
Associates. When a recession hits, it's the Texas REALTOR with the
contacts and the referrals who continues to thrive.
Choose your specialty
Being in business for yourself at RE/MAX, you have
the flexibility to choose your listing and sales specialties in
developing your Texas real estate career. A glance at the RE/MAX
Referral Roster shows more than 20 residential and commercial
specialty areas declared by RE/MAX Associates. These include
auctions, buyer brokerage, condominiums, farm and land, luxury
homes, military, new construction, relocation, rentals, and vacation
and resort properties - the entire property and housing spectrum.
Specialize in real estate sales, not marketing
unrelated services
With RE/MAX there is no pressure to market products
or services in conjunction with the real estate transaction. There
is no risk that the success of a transaction will be tainted by a
customer's experience with a product or service over which the agent
has no control. No mandatory home warranty programs. No home
improvement projects. No hotel or car-rental pitches.
Build your real estate portfolio without paying big
commissions to the broker
When selling property in your own portfolio, you want
to keep the maximum gain possible - not forfeit a big chunk of a
commission. Why sacrifice personal investment returns to fund your
broker's retirement instead funding your own?
Worry-free vacations
At RE/MAX, it's not going to be the new kid who fills
in on a suddenly sensitive deal because the broker thinks the
experience will do him some good. When you are away from work, only
competent Texas REALTORS are there to shepherd transactions forward.
Enjoy the pride that comes with running one's own
business
RE/MAX Associates are perceived as being independent
entrepreneurs. This earns the respect of industry peers and other
professionals in the community. And most important, it generates an
intense internal pride that comes from making your own way.
Unlimited opportunity to succeed
At RE/MAX, your Texas real estate career is limited
only by your ability, determination, and hard work, not by
restrictions one finds in conventional real estate companies. At
RE/MAX, quality people who are serious about excelling in the real
estate business have the freedom to realize their full business
potential. The professionalism and experience of existing RE/MAX
REALTORS contribute to the success of each new Associate.
In addition, RE/MAX name recognition, reputation for
quality service, and market strength - rapidly becoming worldwide in
scope - provide Associates a considerable advantage when competing
for clients.
Take a Step Above the Crowd®
If you are interested in joining one of the
fastest-growing real estate organizations in the world, call your
nearest RE/MAX office or call us at RE/MAX of Texas at 281-828-8888.
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